Personal branding, also known as self-positioning, involves establishing and promoting what you stand for. Building your personal brand on social media requires effort, but it can lead to job opportunities and foster valuable connections.
- Identify Your Area of Expertise: Everyone is an expert at something. The more unique and engaging content you create on your chosen topic, the more your followers will view you as a leader in your field.
- Engage Regularly: Building a brand requires consistent effort and should be treated like a job. Share and produce content daily, adjusting the frequency and types of content based on your audience’s preferences.
- Create & Curate Engaging Content: Take a fresh approach to the types of updates you share with your network to keep your content engaging.
- Maintain Consistency: Keep your brand voice, image, and tone consistent. This makes you memorable and trustworthy.
- Be Authentic: Let your personality shine through. Authenticity helps build genuine connections with your audience.
How is your online personal brand? Do you have one?